Evaluation Question 2: How effective is the combination of your main product and ancillary texts?

To combine with our horror trailer we also produced a film magazine and a poster to promote the new film. In order to allow the magazine and poster to support our trailer it was essential we kept the same theme in all three pieces of production. We clearly achieved this as on the magazine and poster we used similar images with the same background of the main scary character that are very important and adapted from the trailer. This means the audience will automatically link the two. Further more we also maintained the same font used on each caption and the title of the film in the trailer and the poster. It is a watery font which again is significant as it links to the lake another important part of the trailer. However on the film magazine we used a block arial font as oppose to the alternate font we used in the trailer and poster as much inspired from the ring poster, we thought to make it unique and stand out we would create a title that occupied the victims face in it. However we felt the poster would still be easily recongonisible to the trailer as it included the phrase and picture of the main antagonist, in addition to the victim. We also incorporated captions in our trailer which had the watery text font in a white colour against a grey cloudy background. This caption theme ran throughout the trailer and the film title was also presented in this way. However we didn't use that colour scheme with the title on the magazine despite the fact that may have made it more easier for the audience to distinguish a link between the two, yet the colours did not work with eh rest of the magazine page. However we ensured the same font was used so a link was still easy enough to see.