The main picture on this film poster is of the protagonist in the film but the victim not the ghost. The actress is Halle Berry therefore a large audience will be attracted who may not even be big fans of horror as she is an established actress with a large fan base. The picture is very chilling as the majority of people are used to seeing her dressed up glamorous being a famous actress yet is clear to see in this picture she looks scared which conveys that horror element to the poster allowing it to immediately be established as a poster for a horror film. The editing on the poster has made the picture look darker which again compels the viewers to immediate associate the poster with a film that is dark and of a horror genre, which would therefore attract the target audience. It is clear to see that the phrase 'not alone' is carved into Halle Berry's arm which provides a very chilling aspect to the photo due to many different reasons. Firstly the actual phrase 'not alone' is very chilling due to the fact it insinuates that a ghost is there with her also the fact it looks like scars cut into her arm reinforces this gruesome horror aspect to the poster, giving an insight into what the film must be like. Also the rain in the picture emphasises that dark depressing mise en scene which immediately draws typical horror film fans in. On this poster there is a caption 'because someone is dead doesn't mean they're gone' a very powerful phrase which forces the viewer to ask questions and makes them want to then watch the film. Also the fact the phrase consists of saying someone is dead again reinforces that horror element into it and makes it chilling. This poster like the other ones i have analyses consist of the main characters names printed on the page, this is very important to draw a large audience in for this film particularly as the main characters are well known hollywood actors and actresses such as Halle Berry and Robert Downey Jnr, it is also conventional of film posters to print the actors names therefore i will be using it on my own production work. The main title 'Gothika' is printed in white font which reflects the idea of ghosts and coldness which are both presented in the horror film. The font style used is specifically used for the title Gothika and therefore the audience who want to go and see the film can distinguish the film and the poster as the same film due to just the title alone. Finally the release date is printed at the bottom of the page, which clearly from my analysis is another convention of film posters as it shows what date the audience who are interested are able to go and see it.
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