The main colours used on the poster are blue which is effective as it reflects the coldness of the horror and portrays that chiller aspect of the film to the audience. The blue colours also reflect the water aspect of the film within the poster. For my poster i feel it is essential to use colours that will keep in theme with the film and horror genre so the audience can immediately associate the poster with the film. The main thing on the page that grabs the audience's attention is the title. This title is very effective as it is normal block writing but shoes the main victim within the film screaming this again conveys to the audience that this film being advertised is of a scary genre. The main picture used on the front cover of the magazine is of a setting which includes the woods and the well involved in the film. The audience can immediately identify that that setting is very important to the film, also the setting is stereotypically scary as it appears to be deserted forest and field. As a result this targets the target audience of horror fans who would be drawn to this magazine as it looks scary just looking at it, immediately drawing them in. A convention used on film posters are quotes that established magazines or critics have said about the film, this technique is used here which is very effective as it compels the viewers to go and see the film, a very good advertising technique. ALso another convention used on this cover is the release date which informs the people who are interested of when the film comes out and when they can go and see it.
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