Buddy Holly by Weezer.
Story: A simple story is used as the target audiencee is more focused on that Weezer are appearing in and episode of 'Happy Days' the main selling point of the trailer, therefore a complex story is unnecessary.
Setting: Only one setting is used which is Arnolds bar featured in Happy Days, again allowing the focus to be on the artist as the target audience will be familar with Arnolds bar. Also looking at the technical aspect of it, it is much easier to edit and combine old and new footage.
Characters: The main characters are the band, Weezer this is important as they are the selling point and the audience expects to see them. Characters from Happy Days are also shown to make it clear that it is an episode from happy days. There are extras including people dancing and watching the performance, representing the fans causing the situation to seem more realistic.
Costumes: The characters are wearing old 70s clothing which resembles Happy Days and the period, this again is making the video seem more realistic.
Lyrics: The plot does not follow the lyrics at all yet this isn't important as the Happy Days episode is selling the band's image. The audience does not focus on the lyrics, instead interest is aimed towards the actual band and Happy Days episode.
Special Effects: A skillful process of combining new and old footage is used through special cuts and edits so you cannot tell that Weezer actually didn't appear in Happy Days.
Camera angles: Close ups are used to show emotions and facial expressions of the members of the band as this is what the audience is interested in. There are a lot of close ups of characters from Happy Days which the audience will be familiar with. Wide shots show the band, happy days characters and crowd which establishes the setting and atmosphere.
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