Smack My Bitch Up - Prodigy
Story: Unlike of many dance videos this video has a clear narrative which builds up to a twist at the end. The basic narrative is following a young person throughout a day/night of their life yet with the use of a twist at the end the video is more memorable and unique.
Setting: The main locations used are Soho, clubs and an apartment. These places attract the target audience as they fit in with the style of music being angry and powerful. Also clubbing links with style of music.
Characters: Like many dance videos, the band doesn't appear in this video. The audience thinks it's a man the whole time but the twist is that it is actually a woman. This makes it acceptable about domestic violence referring to 'smack my bitch up'.
Lyrics: Lyrics are minimal which is common for dance songs. The audience is more interested in the actual beat and tune rather than if there is any lyrics. Lyrics include the name of the song 'smack my bitch up' which has a slight link to the narrative.
Special Effects: Special effects are minimal but again this is not important to the target audience. Special effects have to be used to express drunkeness because we can't see the character. This includes blurred and spinning shots.
Camera Angles: Point of view shots are vital in this music video. Firstly, to hide the character as that is the twist which we only find out at the end. The second reason is because it makes it fast, hectic and dynamic and thus fits in with the song and genre.
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