The magazine uses a simple colour scheme with a plain white background and predominantly plain pastel colours used as text. This colour scheme is used to promote a very 'clean' and 'fresh' image of the magazine and the contents, an image purchasers may find appealing.
The image used on the cover of the magazine is highly important as it is what really sells the magazine, 'Empire' knows this and thus employs a major movie star in Megan Fox to be the 'image' of this particular edition of Empire Magazine. Megan Fox is widely regarded as having sex appeal and this will really appeal to a male audience who will find her physically attractive. The way she is pictured with a bare upper body and leather trousers promotes a sexy image that will be very popular with both men but also women as they will aspire to be and look like her. Small portrait images located at the bottom of the cover promoting other films included inside the issue, are targeting a larger audience of people who have an interest in these stars such as Tom Hanks, pictured in his film Angels & Demons.
The language used throughout the magazine cover and particularly the adjectives throughout such as 'hot' and 'sizzling' are trying to convey the same message as the image of a hot and sexy magazine issue. The big bold title stating the name of the actress on the magazine cover brings the attention of the huge hollywood star yet more and increases the appeal of the magazine.
The price, date and barcode all included on the cover increase the authenticity of the what is already a world renowned magazine in 'Empire'.
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